How much does Betin Kenya Make Per Month?
We will be only basing the profits on the online portal hence offline shops are excluded in this estimates.
Since betin Kenya is an online company so doing the estimation was not that hard due to the fact that knowing the sites traffic info was an easy guide on knowing the number of transactions the company makes per day
Using similarWeb traffic analysis tool, Sportpesa.co.ke is among the Top 5 most visited site in Kenya (check out it here) and it’s number 4 ahead archrival Sportpesa which is number 5
Betin.co.ke received last month 12.45M website visitors which was a 10.56% reduction compared to the previous month.
Each visitor viewed an average of whopping 18.01 pages per session bringing to 224 Million monthly pageviews wow! Have just noted Betin users spend more time in the site and also view double pages compared to Sportpesa and its ahead in monthly pageviews, you can check sportpesa views here
The site receives an average of 415,000 visitors daily from 12.45 million monthly visitors
Let’s assume that 80% of individuals who visit the site make a bet. ( I have chosen 80% since betting sites have high conversion rates due to their nature of being addictive)
Thus n.o people who will bet= 80% of 415,000= 332,000 Kenyans per day
Let’s also make an assumption that each individual makes only one bet of 100 ksh. ( Am aware that others make bets of more than 10,000 ksh but am just estimating the profits on the lower limit.)
Total amount it makes per day= 332,000 *100= 33.2 million ksh
Let’s make an assumption of a 57%-60% profit margin after payouts,opex & taxes, this brings to 19Million
Thus if I could quote the estimate profitability range of the company I would say 15-20million per day.
Monthly averages would range from between 500 Million- 700 million
What can Betin do to grow profitability?
- Close the brick and mortar shops and push all users online as it cuts down costs and increases profitability
- Invest in local leagues as that’s Sportpesa core success sweet spot
- Scale across the region and introduce weekly Mega jackpots
- Explore rural areas especially Western regions and coast regions!
Check-in tomorrow for Betway profitability and Betpawa and what happened to CityBet and Mcheza
